# Matthew Kuryla — Marketing & Business Analytics Student and Roblox Game Developer

## Summary
Matthew Kuryla is a marketing and business analytics student at the University of Nebraska-Lincoln and an independent Roblox developer. Since 2019, he has used player engagement data, A/B tested advertising campaigns, and in-game economy design to help games reach millions of users. The Roblox games he has worked on have more than 45 million all-time plays combined, and he has been building on Roblox for 6+ years. He is open to internships and full-time roles in marketing and analytics.

## Contact
- Email: mkuryla2005@gmail.com
- Contact form: https://matt.kuryla.com/#contact
- LinkedIn: https://www.linkedin.com/in/matthew-kuryla/
- Website: https://matt.kuryla.com

## Experience

### Roblox — Independent Game Developer
Dec 2019 – Present · Remote
- Analyze high-volume user and performance data across 7+ games generating 45,000,000+ all-time plays, identifying trends, engagement bottlenecks, and points of user drop-off to improve performance.
- Implement engagement funnels and in-game economy events to evaluate performance metrics, identify optimization opportunities, and improve user retention and monetization.
- Design and analyze A/B style advertising campaigns, running up to 5 campaigns per game and evaluating conversion and performance metrics to optimize advertising spend.
- Manage cross-functional projects with external developers by defining requirements, establishing timelines, communicating priorities, and ensuring that deliverables align with performance objectives.

### PEAK6 — Data Intern
Jul 2022 – Aug 2022 · Chicago, IL
- Extracted, cleaned, organized, and validated data from LinkedIn to build and maintain an Excel-based database supporting development of an internal application.
- Performed data quality checks and standardized data to improve accuracy, consistency, and usability.
- Collaborated with the project manager through daily check-ins to clarify requirements, prioritize tasks, communicate progress, and ensure timely completion of deliverables.

## Education
University of Nebraska-Lincoln — Bachelor of Science in Business Administration
Major: Marketing & Business Analytics · Expected May 2027
Cumulative GPA: 3.61 / 4.00

## Software
Microsoft Excel, Microsoft PowerPoint, Tableau, Power BI, RStudio, PostgreSQL, Roblox Studio

## Skills
Project Management, Database Management, Funnel Analysis, Advertising, A/B Testing

## Involvement

### Nebraska Commercial Real Estate — Founding Member
Mar 2026 – Present · Lincoln, NE
- Help establish and promote a new commercial real estate organization, contributing to its rapid growth through outreach to students across academic and Greek organizations.
- Engage with commercial real estate professionals through networking and speaking events to develop knowledge of real estate investment, financial analysis, and business strategy.
- Build professional relationships with industry professionals and peers while representing the organization at campus events.

### Delta Tau Delta — Member
Apr 2024 – Present · Lincoln, NE
- Support 3+ philanthropy events by coordinating fundraising efforts and selling 5+ tickets per event to support JDRF and Lincoln Veteran Affairs.
- Serve on the ritual education team, helping prepare and present ceremonies for the formal initiation of 31 new members.
- Participate in weekly chapter meetings and contribute to discussions regarding chapter initiatives, events, and organizational improvement.

## Roblox Games
The projects page ranks these games live by players online right now, then by all-time plays, using data from the Roblox API. All-time play counts below are saved totals and grow over time.

### Build to Fly! (2026)
Studio: Super Awesome Game Group · 9,180,212+ all-time plays · https://www.roblox.com/games/71056791431306
Co-produced Build to Fly alongside another developer, contributing to the game's concept and design while leading backend development and progression balancing. Leveraged player behavior analytics, engagement funnels, and in-game economy tracking to identify progression bottlenecks and optimize the player experience.

### +1 Smart Every Second (2022)
Studio: Mega Pixel Games · 15,119,019+ all-time plays · https://www.roblox.com/games/11227688003
Independently developed and managed +1 Smart Every Second from production through live operations. Created the game's thumbnails and icons, executed A/B-style advertising campaigns to improve acquisition efficiency and optimize ad spend, and maintained ongoing player engagement through quality-of-life updates and themed Halloween and Christmas events.

### Mob Punch Simulator (2023)
Studio: REE Game Studio · 1,740,585+ all-time plays · https://www.roblox.com/games/12405536423
Independently developed and managed Mob Punch Simulator, overseeing the full development lifecycle from game mechanics and progression systems to visual assets and ongoing live operations. Designed the game's thumbnails and icons, ran A/B-style advertising campaigns to evaluate performance and optimize ad spend, and continually improved the player experience through quality-of-life updates and iterative gameplay improvements.

### poop in a box (2022)
Studio: The Trashy Developers · 12,051,911+ all-time plays · https://www.roblox.com/games/8515755916
Developed poop in a box, my first breakout game, transforming an initially simple concept with limited profitability into a successful experience through iterative development and marketing optimization. Improved thumbnail click-through rates and advertising performance, expanded the game with a winter-themed map, explosions, and other gameplay modifiers, and worked with additional developers to scale development and help drive viral exposure through YouTube and other media platforms.

### Print Money Tycoon (2025)
Studio: Wild Atelier · 9,394,735+ all-time plays · https://www.roblox.com/games/116848653832233
Led live operations and quality-of-life improvements for Print Money Tycoon following its initial release. Collaborated with key stakeholders to conceptualize and deliver major updates, including a merging system that improved progression accessibility for free-to-play players and a late-game Gold Mine sub-loop that rewarded dedicated players with an exclusive in-game item.

## Pages
- Home / Resume: https://matt.kuryla.com/
- Projects: https://matt.kuryla.com/projects